Director, Experiential Marketing

Director, Experiential Marketing (Canada)

The Director of Experiential Marketing (Canada) leads the strategic planning, execution, and continuous improvement of national experiential marketing programs across Canada. This role is accountable for delivering scalable, compliant, and high impact experiential initiatives that drive brand engagement, retailer performance, and profitable growth. The position serves as a senior client advisor and organizational leader, ensuring alignment between client objectives, operational execution, and financial performance.

Job Will Remain Open Until Filled

Responsibilities

• Develop and lead the Canadian experiential marketing strategy, ensuring alignment with client objectives, retailer priorities, and corporate growth goals

• Serve as the senior experiential marketing lead for Canadian clients and suppliers booking events, providing strategic direction, governance, and executive level relationship management

• Oversee end to end execution of national experiential programs within Canada, ensuring quality, safety, and compliance with Canadian retail and labour regulations

• Own financial accountability for Canadian experiential programs, including demo volume and sales, budget development, sales growth delivery, forecasting, cost management, and margin performance

• Lead, coach, and develop experiential and account management leaders within Canada, establishing performance expectations, talent development plans, and succession planning

• Partner cross functionally with Canadian sales, operations, analytics, and field leadership teams to deliver integrated experiential solutions at scale

• Establish performance metrics, evaluate program effectiveness, and deliver actionable insights and recommendations to Canadian clients and senior leadership

• Identify innovation opportunities, operational efficiencies, and growth initiatives specific to the Canadian marketplace

Qualifications

• Education Requirements: Bachelor’s degree

• Experience Requirements: 8–10 years experience in relevant field (Experiential marketing, retail marketing, or integrated marketing experience preferred)

• Travel requirement: Some travel expected

Supervisor Responsibility

• Direct Reports: Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

• Indirect Reports: May delegate work of others and provide guidance, direction and mentoring to indirect reports

Required Knowledge and Skills

• Canadian experiential, retail, and shopper marketing expertise

• Financial management, forecasting, and profit and loss accountability

• Knowledge of Canadian labour laws, retail compliance, and safety standards

• Executive level client relationship management and negotiation

• Leadership, talent development, and change management

Environmental & Physical Requirements

Office / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.

Additional Information Regarding Job Duties

The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law. The employee understands that neither the provision of the Job Description nor any representation in this document creates a guarantee or contract of employment for any specified period of time or changes the nature of Employee’s employment, which can only be modified in a writing signed by the CEO.